Marketing Research MBA (Semester-3rd/4th)
MARKETING RESEARCH (MB- 501/601)
Time : 03 Hours Maximum Marks : 60
Instruction to Candidates:
1) Section - A is compulsory
2) Attempt any Five question from each Section -B
Section – A (10 * 2 = 20)
Q1) (a) Differentiate between Exploratory and Descriptive Research design.
(b) Define Paired-Comparison Scaling.
(c) Define marketing Decision Support System.
(d) Discuss the concept of factor- Loadings.
(e) describe Price Penetration Policy.
(f) What do you mean by copy testing?
(g) Compare Primary and Secondary data.
(h) What do you mean by Pilot Study?
(i) define Latin sruare Design.
(j) What do you mean by Preference Data in MDS?
Section - B
(5 * 8 = 40)
Q2) What do you mean by 'Research Design'. Describe the procedure used in
the preparation of a research proposal of synopsis.
Q3) What advantages do statistical designs have over basic designs? Discuss
statistical Designs in detail
Q4) (a) What are the similarities and differences between Cluster Analysis and
Discriminant Analysis.
(b) Differentiate between Direct data and Corollary data methods of developing market potential
estimates
Q5) Describe the importance of considering the marketing environment in
conducting International marketing Research.
Q6) Discuss the technique of Conjoint Analysis. What are its applications.
Q7) (a) Write a note on Brand Positioning.
(b) What do you mean by Sales Forecasting? Why is it done?